Our previous two challenges' winners have already taken home $25,000 in prize money. Now, our biggest EVER creative challenge yet is live: a 2-week global showdown to see how far creators can push Higgsfield’s AI video tools. Agencies around the world are waiting for your entries to spark.
Craft a Video (IG Reel or Video on X) that goes global. Top Videos win cash and worldwide creative coverage.
Quick Timeline
Opens: NOW
Closes: August 17, 2025, 11:59 pm PST
Winners announced on our Instagram main page @higgsfield.ai and X main page @higgsfield_ai by August 25
Prize Breakdown ($20,000 total)
Grand Prize – our top pick – $5,000 + 1 Year Creator on Higgsfield + 3 Months Max on MiniMax
Best Effect – best reel using any Higgsfield effect – $4,000 + 1 Year Ultimate on Higgsfield + 3 Months Max on MiniMax
Most Viral – highest view count – $4,000 + 1 Year Ultimate on Higgsfield + 3 Months Max on MiniMax
Best Ad – most compelling promo about Higgsfield – $2,000 + 1 Year Ultimate on Higgsfield + 3 Months Max on MiniMax
Most Realistic – hyperrealism – $2,000 + 1 Year Ultimate on Higgsfield + 3 Months Max on MiniMax
Higgsfield Choice – 10 best Reels with over 10k views – $300 + 1 month Creator on Higgsfield
Note: Prizes are shared across Instagram and X - each category has a single winner across both platforms. For example, if the most viral X Video gets 10x views and the most viral IG Reel gets 9x views, the X video gets the prize for the "Most Viral" entry.
How to Enter on Instagram
Share our launch Reel to your Instagram story and tag @higgsfield.ai
Create 10–45s Reels using any Higgsfield Feature
Start your caption with “@higgsfield.ai #higgsfieldmax”.
Tag @higgsfield.ai and @hailuoai_official on your Reel
No more than two Reels per day until the deadline.
How to Enter on X
Retweet our launch Post to your X account
Create 10–45s Videos using any Higgsfield Feature
Start your post caption with “@higgsfield_ai #higgsfieldmax”.
Tag @higgsfield_ai and @Hailuo_AI in your post.
No more than two Videos per day until the deadline.
Key Rules
Must be 18 or older
Instagram and X profile must be public
No NSFW content, fake engagement, rage-bait, political content, or copyright violations
Follow Instagram’s Community Guidelines and The X Rules
You retain full ownership, but Higgsfield AI may feature your entry or include it in presets
Judging & Payouts
Our team will shortlist the top submissions. An internal panel will select the winners. Cash prizes will be paid via PayPal or Stripe within 30 days of confirmation.
Who Should Enter
AI video creators, UGC editors, and growth hackers
Designers, filmmakers, and indie studios creating at scale
Influencers, storytellers, marketers, and solopreneurs powering content and ads
Any AI-curious creator ready for a challenge - and the chance to win big
Still in doubt? Just try, don’t miss the world switching to AI-content
Higgsfield AI - Creativity Unlocked
VFX – Instantly generate viral, scroll-stopping effects
Camera Controls – Turn any image into cinema
Higgsfield Soul – The most photorealistic AI image model
Soul ID – Now you can be anyone, anywhere
Higgsfield Canvas – Drop products into any video with zero editing
And many more.
From zero to viral - your win starts here.
Need Help?
DM us on Instagram at @higgsfield.ai, on X (Twitter) at @higgsfield_ai or join our Discord channel.
Create, share, and good luck - your masterpiece could become part of Higgsfield history.
By submitting an entry, you agree to the Terms & Conditions of the Contest.
