Higgsfield Crosses $1B Annualized Revenue Run Rate Milestone

Higgsfield has crossed $1 billion in annualized revenue run rate, 18 months after launching our AI-native creative suite. The figure is based on revenue from the latest four weeks multiplied by 13 and does not represent revenue already earned over the previous year. The milestone comes as revenue under contract from business customers has grown tenfold since June, driven in part by demand from direct-to-consumer businesses producing AI-generated advertising.

What Does Our $1B Revenue Run Rate Mean?

We get to our $1 billion figure by taking our revenue from the last four weeks and multiplying it by 13, projecting what a full year would look like at that pace. Trailing 12-month revenue works differently. It reflects revenue earned over the previous one year.

Higgsfield AI by the Numbers

The US remains our largest market, followed by South Korea, Germany, India, the UK, Brazil, and France.

What's Driving the Growth?

Direct-to-consumer businesses are a major source of demand because advertising production is iterative. Teams create an initial campaign, test new versions, adapt successful concepts for different audiences, and continue generating as performance data comes in.

That repeat usage is also showing up in company’s business metrics. Our annualized revenue run rate has grown about 20× since September 2025. Revenue under contract from business customers has also grown 10× since June.

Our CEO Alex Mashrabov has described a snowball effect: when businesses see a positive return from AI-generated ads, they tend to produce more. He framed his goal for next year around:

That is our ambition for our customers, rather than a claim that every campaign will produce those results.

How Our Business Model Is Changing

Subscriptions once accounted for more than 90% of our company’s revenue. They now account for just over 60%, while on-demand usage has expanded. That shift reflects customers doing more work on the platform beyond their initial subscription.

For a business producing many ad variations, the monthly plan is only part of its budget. Generation costs also matter when the team tests several ideas, produces localized versions, or revises an asset.

The milestone follows our $400 million Series B in August at a $5.4 billion valuation, led by DST Global. CEO Alex Mashrabov said we've also been breaking even on a cash-flow basis over the past couple of months.

Why Businesses Keep Choosing Us

We serve professional creators, brands, agencies, and studios producing ads, social clips, and longer-form content, bringing together video, image, and audio models alongside our own creative tools in one workspace. That matters most to teams that need more than one finished clip, a campaign usually calls for a first version, several variations tested against each other, and versions adapted for other markets or languages.

As of September 2026, Higgsfield powers campaigns for 390 of the Fortune 500.

More output gives a brand more to test, but it doesn't decide the outcome on its own. Campaign performance still comes down to the creative decisions behind each version and what a team learns from comparing the results.

We're headquartered in San Francisco, with a large engineering hub in Almaty, Kazakhstan, and have grown our customer support team to more than 40 people, up from just two last October.

What Comes Next?

Our next focus is helping businesses create content tailored to more products, audiences, and markets. Alex Mashrabov describes that opportunity through the relationship between creation and distribution:

The internet gave brands access to audiences worldwide. AI expands their ability to create relevant content for those audiences. We’re building toward that opportunity: helping businesses produce personalized creative at the scale their marketing requires.