Eric Hsiao spent a decade cutting brand and event films as creative director at Desmond Studio. In 2026 he made THE THAW, a six-minute dramatic short with dialogue and two child leads, on his own in about three and a half weeks of part-time work. The video, dialogue and lip sync were generated in Seedance 2.5 on Higgsfield, the AI-native creative suite. Eric is a member of the Higgsfield Creator Partnership Program.
Who Is Eric Hsiao?
Eric Hsiao is a Los Angeles director and editor who publishes his films under the name Hard 8. Before moving into AI filmmaking, Eric co-founded Desmond Studio, where he worked as creative director and led post-production from 2016 to 2025. Through the studio, Eric cut films for brands such as Google, Anthropic, Figma and The North Face. He describes his move to AI as getting his hands on every part of a film for the first time, “end to end, from the world and the script through the shot itself to the final mix.”
His work in credits:
- Desmond Studio, 2016 to 2025: co-founder, creative director and head of post-production, cutting brand and event films
- Hard 8, 2026: THE THAW, LONG WAY DOWN and TAKE YOUR TIME, all fully generative
- Higgsfield: member of the Creator Partnership Program
Two editing skills carried straight over:
“The first is selection. Generating a take is cheap now; choosing the right one isn’t. The second is coverage. I plan wide, medium, insert and reaction the way I’d cut a real shoot, and the cut hides the drift between takes, which is how editors have always handled continuity.”
What he had to learn from scratch was everything he used to hand to a department: music, sound effects, wardrobe, props, set design, lighting, camera, casting. And how to write for a model.
Results at a Glance
Project | Format | Time | Result |
|---|---|---|---|
THE THAW | 6-minute narrative short, the first story from THE THIRD LAW | About 3.5 weeks part-time, August 19 to September 14, 2026 | One of about 5,000 final films submitted to the Higgsfield Global Film Festival; its reel has brought paid inquiries |
LONG WAY DOWN | One continuous 14-second stunt | A couple of days part-time | Prompt cut from 2,700 to 900 words with a Blender blockout |
TAKE YOUR TIME | Spec ad, three characters in one room | About two weeks part-time, script to launch | Made for the CPP Halloween Challenge; live now |
Team | One person on all three projects | - | Solo |
All figures come from our interview with Eric Hsiao and from his site, hard8.co. “Credits are the small number and hours are the big one,” Eric says.
Why Make a Quiet Six-Minute Drama?
THE THAW is set in THE THIRD LAW, a world run by AI. AI needs enormous amounts of cooling, so cold became the economy. The dead are kept frozen on whatever balance they leave behind, and when it hits zero, the state offers the one thing it has in surplus: heat.
The film follows two children on the morning their grandmother’s balance runs out. They pack what is left and carry it to the municipal columbarium, where a clerk explains the last option. Nothing is explained on screen. You watch the meter.
Eric picked a quiet story on purpose:
“Spectacle forgives. A burning city can be wrong in a hundred places and still land. A held close-up on a twelve-year-old’s face can’t be wrong anywhere.”
He wanted to know whether the tools could carry drama. His answer: they can, and they still have some distance to go. He is just as clear about where he stands on AI and production:
“I don’t think AI should replace production. Plenty of films need a camera, a crew and real actors. My bet is that hybrid filmmaking is the future, with generative tools covering what a shoot can’t afford or can’t reach.”



