The development of AI filmmaking has gone significantly far over the past months and the process is only speeding up. With Higgsfield, you can create your own award-worthy masterpieces within the comfort of your house. Previously, you already had total control over camera movements, lens choice, genre and other input characteristics for your AI films, but our newest release - Soul Cast - introduces something even more outstanding. Now, you can create fully customizable AI actors that are consistent across your generations when making movies within Cinema Studio 2.0.
Most importantly, Soul Cast solves the main problem with AI-generated characters - the "plastic" look. Soul Cast AI Actors excel at skin textures, lack ¨waxy¨ looks, and emotions; as well as following the style of the era you choose to place your actor in.
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How does Soul Cast work?
First, you need to open the Cinema Studio tab on the navigation bar on our website. Among the Image, Audio, Video options, you will see “Cast” - that is where the newest feature will live from now on.
Soul Cast gives you full control over every detail of your AI actor - from their looks and personality to the world they live in. Let’s see all options available to you before generating your next movie star.
Genre
Start by placing your character in the right cinematic context. Soul Cast lets you pick from a wide range of film genres - Action, Adventure, Comedy, Drama, Thriller, Horror, Detective, Romance, Sci-Fi, Fantasy, War, Western, Historical, and Sitcom. The genre shapes how the character is visually interpreted and styled by the model.
Budget
Set a production budget in millions to influence the overall visual quality and aesthetic of the generated character. Think of it as dialing in how polished or raw your film world feels.
Era
Choose the decade your character belongs to, starting all the way from the 1900s. Whether you're building a 1940s noir detective or a contemporary protagonist, the era setting grounds your character in the right time period.
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Archetype
Define the character's narrative role. Options include Innocent, Everyman, Hero, Caregiver, Explorer, Rebel, Lover, Creator, Jester, Sage, Magician, and Ruler - a full lineup of classic storytelling archetypes that shape the character's presence and energy.
Identity
This section covers three sub-categories. Under Gender, you choose between Male and Female. Under Race, you can select from White, Black, Asian, Latino, Indigenous, or Mixed. And with the Age slider, you set your character's exact age starting from 20 years old.
Physical Appearance
One of the most detailed sections, Physical Appearance breaks down into seven sub-categories: Build (Slim, Average, Athletic, Muscular, Stocky, Plus-size), Height, Eye Color, Hair Style, Hair Texture, Hair Color, and Facial Hair. Together these let you craft a very specific look.
Details
This is where characters get even more personal and biographic. You can add a facial scar, freckles, tattoos, or an eye patch - or go fully custom with the Manual option to describe your own details in text.
Outfit
Finally, dress your character. Outfit styles include casual, formal, High Fashion, military, sporty, workwear, and vintage.
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Soul Cast Use Cases: Who Can Use AI Actors and How
AI actors are changing the way films, campaigns, and video content get made. With Soul Cast anyone can create fully customizable AI actors for video without casting budgets, talent logistics, or production delays. The most popular use cases would be:
Indie Filmmakers: Build a Full AI Cast Without a Casting Budget
Casting is one of the most expensive and time-consuming parts of film pre-production. Soul Cast eliminates that bottleneck entirely.
If you're producing a short film set in 1940s Chicago, you can build a Detective archetype character - male, 40s, stocky build, facial scar, vintage outfit - and generate a consistent AI actor in minutes. No scheduling conflicts, no location fees.
Additionally, build each character separately with different archetypes, physical traits, eras, and outfits, then deploy them across scenes in your Cinema Studio project. Because every detail is defined by you, AI actors stay visually consistent from shot to shot - something that's notoriously hard to control in traditional AI video workflows.
Soul Cast is also useful for rapid prototyping in pre-production. Before committing to the final look of your protagonist, generate multiple variations - different builds, ages, and eras - and choose what serves the story best.
Content Creators: Build Recurring AI Characters for Your Video Series
If you're producing a recurring content format on Social Media platforms, character consistency drives audience retention. Viewers connect with familiar faces. Soul Cast gives you that without relying on stock footage or real-world talent.
Say you're running a cinematic storytelling channel and want a recurring narrator - a Sage archetype, older female character, silver-haired, formal outfit, 60s age range. Set those parameters once and regenerate that AI character across every episode. The result is a recognizable face your audience starts to associate with your content.
You can also use Soul Cast to build themed content drops. A horror series demands a different cast than a romance series - genre, archetype, and imperfections all shift the visual tone dramatically. Instead of reshooting or sourcing new footage, reconfigure the parameters and generate a new AI actor in seconds.
For high-volume creators, this also compresses production time significantly. No talent sourcing, no release forms, no scheduling. You generate, edit, and publish.
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Marketers and Brands: Generate Campaign Characters That Reflect Your Audience
One of the most persistent challenges in branded video is representation. Getting the right mix of characters - across age, race, gender, and style - typically requires multiple talent bookings and extended shoot days.
Soul Cast solves this directly. If you're running a campaign targeting multiple audience segments, you can generate a separate AI actor for each one. A sportswear brand campaign could feature an athletic 25-year-old male character for one segment and a plus-size female character in sporty attire for another - both built in the same session, with the same production quality.
The Era and Outfit settings let you align AI characters with seasonal or themed campaigns. A vintage-dressed character set in the 1970s works for a heritage brand story. A high-fashion character in a contemporary setting fits a luxury product launch. You control the visual language without a creative director on set.
Advertising Agencies: Scale AI Video Production Across Multiple Clients
For agencies managing several client campaigns simultaneously, creating custom video characters for each brief is a major production cost. Soul Cast makes it practical to generate distinct AI actors for different clients without starting from scratch each time.
A single agency team can build a cast of AI characters for a financial services client - formal outfits, some specific archetype, mid-thirties age range - and then pivot to generating a completely different set for a fashion brand the same day - high fashion outfits, Lover archetype, early twenties. The parameters are fully independent, and the output reflects each brand's target audience.
This is particularly valuable for agencies producing localized or regional versions of campaigns, where representing different racial identities, age groups, or cultural aesthetics is essential. Soul Cast's Identity settings cover gender, race, and age in one place, making demographic alignment straightforward.
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E-Learning and Training Video Creators: Consistent AI Presenters at Scale
Corporate training videos, online courses, and explainer content all share the same challenge: they need a consistent on-screen presenter across dozens or hundreds of modules - but hiring and scheduling a real presenter for that volume is rarely practical.
Soul Cast gives e-learning creators a repeatable solution. Define your presenter character once - build, age, outfit, hair, and identity - and regenerate that AI actor across every module in your course. The character stays consistent, the production cost stays flat, and you're not dependent on any single person's availability.
For platforms serving global audiences, this also opens the door to creating localized versions of the same course with presenters that better reflect the cultural background of each audience segment.
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Music Video Directors: Match Your AI Cast to the Era and Genre
Music videos live and die by aesthetic. Soul Cast's Genre and Era parameters make it a natural fit for directors working in AI-generated music video production.
A retro soul track set in the 1960s needs a very different cast than a sci-fi electronic video set in a futuristic world. With Soul Cast, you pick the decade, the genre, the archetype, and the outfit - and the AI actor is built to match that world. Add imperfections like tattoos or facial scars for characters with more edge, or go high-fashion for a glossy pop aesthetic.
Because you're generating AI actors rather than sourcing real talent, you can also iterate quickly on the visual direction. If the first character doesn't match the vibe of the track, adjust the parameters and generate again - no reshoots required.
Why Soul Cast Works Across All These Use Cases
Every use case above shares the same core need: a specific, controllable, visually consistent AI character that can be produced quickly and adapted easily, and Soul Cast is built around that need. The casting decisions are still yours. Moreover, it is where Higgsfield solves the main problem of AI characters - they are no longer plastic.
Whether you're directing an AI short film, building a content series, or producing a brand campaign, Soul Cast gives you a full AI casting studio in a single interface.
Start Building Your AI Cast Today
For a long time, the characters in your film were limited by plastic looks, the Uncanny Valley effect. Soul Cast removes that ceiling. Every parameter - from archetype and era to physical build and imperfections - exists so you can put exactly the right face on your story, not just the most available one.
If you're an indie filmmaker working on your next short, a creator building a content series, or a brand producing campaign visuals, Soul Cast is your go-to as the full casting studio inside Higgsfield - all at your fingertips.
