Higgsfield is the most adopted Image & Video AI platform in Ramp Rate's November 2026 rankings. Over the past 12 months, 42% of businesses buying such software through Ramp chose Higgsfield. That share grew by 33 percentage points in a year, the fastest growth in the category. Higgsfield also ranks #1 for first-time buyers and companies switching vendors.
What Did Ramp's November 2026 Data Show?
Ramp Rate is a free vendor directory from Ramp, the corporate card and bill pay company. In Ramp’s update of November 13, 2026, Higgsfield moved up one position to rank first by adoption rate in the Image & Video AI category, and its vendor page now carries the Most adopted and Most switched to tags. The table below lists each result with a short explanation of what it means.
Higgsfield AI on Ramp Rate, November 2026: what the numbers mean
Ramp measure | Higgsfield result | What it means |
|---|---|---|
Adoption rate | 42%, #1 in the category | Out of every 100 businesses that bought image and video AI software through Ramp in the past 12 months, 42 bought Higgsfield. |
12-month change | +33 percentage points | Higgsfield’s adoption rate grew by 33 percentage points in a year, reaching 42%. |
Growth rate | +3.05 percentage points per month on average, #1 | Ramp ranks Higgsfield's adoption growth first among vendors in the category. |
New adopter share | 41%, #1 | Of the companies buying this kind of software for the first time, 41% started with Higgsfield. |
Competitor switch rate | 30%, #1 | 30 of every 100 Higgsfield customers on Ramp previously bought another tool in the category. |
The chart below comes directly from Ramp and tracks adoption rates for vendors in the category from January 2025 to October 2026.
What Is Ramp Rate and What Does It Measure?
Ramp Rate draws on transaction records from Ramp's corporate cards and bill payments. Ramp combines and anonymizes these records, and they come from businesses that agreed to share their data. According to Ramp, the dataset covers more than 85,000 American businesses.
Ramp measures adoption over the 12 months up to the month shown and ranks vendors within each category by that measure. Growth rate tracks how a vendor's adoption rate changes from one period to the next.
The data also has clear limits:
- Coverage: it includes companies that pay for software through Ramp. Individual creators and companies that pay in other ways fall outside the dataset.
- Unit of measure: adoption rate counts businesses. It does not show how much each company spends or how many people on a team use a platform.
- Market scope: the figures describe Ramp's customer base. They offer one view of the category and do not represent the total market.
All Ramp figures in this article come from Ramp Rate’s public vendor and category pages, checked on November 13 and 14, 2026. Our own user and revenue figures come from Higgsfield’s records. We publish them separately in our company news.
How Does Higgsfield Rank Among Image & Video AI Vendors?
On adoption rate, the top five Image & Video AI vendors on Ramp Rate are listed below.
Top Image & Video AI vendors by adoption rate on Ramp Rate, November 2026
Rank | Vendor | Adoption rate |
|---|---|---|
1 | Higgsfield AI | 42% |
2 | Midjourney | 35% |
3 | Runway | 24% |
4 | HeyGen | 22% |
5 | Synthesia | 10% |
The category page has six more rankings, and the table shows the top two vendors in each.
Top two vendors in Ramp Rate's other Image & Video AI rankings, November 2026
Ramp ranking | #1 | #2 |
|---|---|---|
Growth rate (average monthly change in adoption, percentage points) | Higgsfield AI, +3.05 | Runway, +1.01 |
New adopter share | Higgsfield AI, 41% | Runway, 30% |
Competitor switch rate | Higgsfield AI, 30% | Runway, 20% |
SMB adoption | Higgsfield AI, 43% | Midjourney, 35% |
Mid-market adoption | Higgsfield AI, 36% | Midjourney, 36% |
Enterprise adoption | Midjourney, 34% | Higgsfield AI, 33% |
Across all seven rankings, Higgsfield is listed first in six. In mid-market, it shares 36% with Midjourney. In enterprise, it is second, one percentage point behind Midjourney.
How Did Higgsfield Go From 1% to the Top of the Category?
Ramp's records for Higgsfield begin in April 2025. At that point, adoption stood at 1% in every company-size segment. The table shows four points from Ramp's monthly history since then.
Higgsfield AI on Ramp Rate, selected months
Month | Enterprise adoption | Mid-market adoption | SMB adoption | New adopter share | Competitor switch rate |
|---|---|---|---|---|---|
April 2025 | 1% | 1% | 1% | 1% | 4% |
October 2025 | 8% | 9% | 9% | 10% | 13% |
April 2026 | 21% | 20% | 22% | 26% | 21% |
October 2026 | 33% | 36% | 43% | 41% | 30% |
Most of the growth happened in 2026. Adoption among SMB and mid-market companies rose in every month of Ramp's history table. SMB adoption nearly doubled between April and October 2026, from 22% to 43%.
Ramp's Midjourney page, updated November 14, 2026, shows the comparison. Midjourney's adoption rate is 35%, down 27 percentage points year over year. Midjourney now ranks #2, one position lower than in the previous month.
Which Businesses Are Buying Higgsfield?
Ramp describes Higgsfield's business customers in two ways, and each answers a different question.
- Adoption by company size: this shows how many companies in each size group bought from Higgsfield. Adoption is highest among micro-SMB companies at 45%, and it stays above 30% in every size group.
- Customer mix: this shows which group makes up the largest part of Higgsfield's customers. Mid-market companies account for 43% of Higgsfield's customers on Ramp. Ramp has listed mid-market as the dominant segment every month since June 2025.
So the smallest companies adopt Higgsfield at the highest rate, and mid-market companies form the largest group among its customers on Ramp.
What Business Teams Get on Higgsfield
Campaign work rarely ends with one asset. A concept turns into variations for testing and versions for other audiences and markets. Each round adds handoffs when the work moves between separate tools and separate accounts.
We built Higgsfield as the generative platform for creative production. Agencies, e-commerce brands, performance marketers and studios use it to turn ideas and briefs into production-ready video and images. Higgsfield was founded in 2023 and is headquartered in San Francisco. We serve more than 30 million users, including creative teams at 430 of the Fortune 500.
The platform brings 35+ models and tools into one workspace, including:
- Cinema Studio: cinematic video with camera and lighting control, multi-shot scenes, and reusable characters and locations.
- Genjutsu: video transformation that changes a character, object, location or style in existing footage while the original motion and camera work stay as filmed.
- Marketing Studio: product ads and UGC-style videos generated from a product URL or image.
- Supercomputer: this is how Higgsfield handles scale. An AI agent takes a plain-language brief, plans the project, picks the models and delivers finished assets.
- Plugins: Higgsfield inside Adobe Premiere Pro, After Effects and Photoshop, Figma, DaVinci Resolve and Blender.
- API and MCP: the API lets developers build Higgsfield generation into their own products, and MCP connects Higgsfield to Claude, ChatGPT and other AI agents.
For companies, these tools run inside a shared workspace. Our business plans add team features step by step:
- Team: a shared workspace with pooled credits and shared assets, so the whole team generates from one balance and works from one library.
- Scale: adds more credits per seat, a priority queue, SSO and controls to pause a member's spending.
- Enterprise: adds role-based permissions, user groups with their own limits, per-user credit caps and usage reports. It also includes dedicated generation capacity, SOC 2 and legal indemnification, exclusion of inputs and outputs from model training, and a dedicated account manager.
Other recent company news adds context for business buyers:
- November 2026: we completed a SOC 2 Type II audit and an independent GDPR assessment, described in our SOC 2 Type II and GDPR announcement.
- October 2026: we extended our Series B with new investment from TCV and NVIDIA.
- September 2026: we crossed a $1B annualized revenue run rate.
Where Can I See the Ramp Data?
- Higgsfield AI on Ramp Rate: Higgsfield's vendor page with key stats and monthly history.
- Image & Video AI on Ramp Rate: the category page with vendor rankings and Ramp's methodology.
Ramp updates both pages over time, so the live figures may differ from the numbers in this article.
Media Inquiries
For press inquiries, contact press@higgsfield.ai.
