Double Shots Produces Music Videos for Pop Idol, Ivy, with Cinema Studio

The challenge

Before Higgsfield, pre-production was often the longest or most expensive part of a campaign at Double Shots. The Taipei studio, founded in 2020, runs a team of 14 and delivers roughly 100 campaigns a year for consumer brands across tech, F&B, beauty, and crypto. A typical project opened the same way: reference hunts, mood boards assembled from stock footage and hand-drawn storyboards. Much of that work happened before the team had anything tangible to test.

Geography made it harder. Taipei offers limited access to foreign-looking architecture, sweeping city vistas, or studio space large enough for the sets the team wanted to build. When a shot list collided with those limits, the studio often had to change the idea.

In spring 2026, Double Shots produced two music videos for 郁欣 Ivy, directed by Henry Tao. The shot lists included scenes that were impractical to capture physically: time, weather, location, and budget all stood in the way. This time, the studio kept the shots in.

The idea

Instead of treating AI as a rescue tool in post, Double Shots planned it into the original shot list. Certain scenes were designated as AI-generated from the start. During the shoot, the crew photographed the artist and key props specifically as source material for those sequences, so the generated shots would carry the same faces, wardrobe, and objects as the footage around them.

How it was built

Post-production became an exploration phase. For each video, the team spent at least a full week generating and refining material on Higgsfield, testing several creative directions through image and video generation before locking the final look. The selected shots were then cut into the edit alongside the live-action footage.

The products

Double Shots ran its primary image- and video-generation workflow through Higgsfield. The studio used Nano Banana Pro for image generation and Seedance 2.0 for video generation, both on the Higgsfield platform, then finished selected outputs with Topaz Labs Upscaling, Higgsfield’s integrated upscaling and enhancement tool. Claude was used for prompt development and refinement.

The result

The change reached beyond these two projects. The budget used to decide which ideas survived the pitch. Now an idea can be tested on the platform before a single set day is booked.

Each video took approximately US$1,500–2,000 in AI generation, by the studio’s own accounting. Producing the same shots traditionally would have meant additional VFX artists, drone operations, more time on set, and significantly more post-production.

“Want Me Back,” 郁欣 Ivy’s debut single, arrived on April 24, 2026, with the official video on YouTube; “你現在一樣快樂嗎” followed in June. Both videos were released with generated shots that the studio says it probably would not have attempted traditionally. The practice is spreading through the studio’s pipeline: hand-drawn shot lists are giving way to shot lists generated with Claude and produced on Higgsfield.