Every new ad at Alya Health used to start with a wait. Alya sells a daily shot of single-estate, high-polyphenol olive oil from founder Maya Ayed’s family grove in Testour, Tunisia, direct to consumers by subscription. As the brand scaled its ad spend, it needed more high-quality creative than its lean team could produce.
Visualizing any concept, whether an event booth, merch, a static ad, or a video ad, took real time and money. A graphic designer handled most of the work, with outside agencies and videos filmed in the office filling the gaps. Each mockup came with rounds of back-and-forth and usually took one to two days. Every revision added more days and more cost, and assets ran from hundreds to thousands of dollars. A video made with an outside creator meant about a week of hiring and onboarding before production even began. Product photoshoots in the specific settings the brand needed were out of reach on both time and budget.
Maya founded Alya after working in tech sales at Twilio and as the first business hire at a women’s health startup. She runs the brand with a lean team that relies heavily on AI tools, and she wanted creative that could keep up with ad spend without waiting on a designer’s turnaround for every concept.
Maya has started testing images featuring women of different ages to understand which versions resonate with Alya’s audience.
Maya works through Higgsfield MCP and Higgsfield Supercomputer, with Higgsfield connected to Claude, the assistant she already used for ideation and copy. A new concept starts with a reference image that captures the look she wants. She asks Higgsfield to create something similar featuring Alya’s products, and Higgsfield pulls the product photos directly from the Alya website. Maya manages the prompts. Higgsfield handles the production.
Static ads come back much quicker than they did through a designer, and a finished video takes about two hours. Higgsfield replaced most of the brand’s concepting and first-draft design work, and the designer’s role has shifted: instead of starting every concept from scratch, the designer now refines the ones that win.
Maya runs her creative through two Higgsfield products: Higgsfield MCP, which brings Higgsfield into Claude, so concepts move from prompt to asset in the same place she plans them, and Higgsfield Supercomputer. Together they produce her static ads and her video ads.
A video that once meant a week of finding and onboarding a creator now takes about two hours. Static ads come back much quicker than the one to two days a designer’s mockup used to take. Maya estimates the brand saves 2–3 days per project and $500–1K per month, depending on scope.
The time goes back into testing. Alya now tests many more creative variations each week, which matters as ad spend scales.
“As a lean founder-led brand, creative was always our bottleneck. Every concept meant days of waiting and real budget. With Higgsfield plugged into Claude, I can go from idea to a polished video or ad in minutes, which lets us test more and scale ad spend without scaling headcount”
by Higgsfield
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