As we head into Cannes Lions this week, we're looking forward to sharing what we're learning alongside partners including NVIDIA, OpenAI, Adweek, Monks, Kling and Obsidian. We're also releasing something we're proud of: the inaugural State of AI Video report -- the first in a quarterly series tracking how the global creator community is actually using and thinking about AI video tools.
4,214 responses. 125 countries. Not analysts or executives -- working creators whose livelihoods depend on getting this right.
What excites me most is who showed up. Platform adoption is lead by the US, Germany is our second largest market, followed by France, South Korea and Japan. The creators in this report are based everywhere -- and what they told us reflects that. The agentic adoption story looks completely different in Europe than it does in America. The economic picture looks different in Ukraine and Nigeria than it does anywhere else.
We're committing to publishing this quarterly because this community moves too fast for annual snapshots. The full report is below -- we'd love to know what surprises you. - Mahi