Start from the result you need, then pick the tool.
Choose a tool
I want to… | Use |
|---|---|
Cinematic video with camera, lens and lighting control | Cinema Studio |
Keep a character consistent across clips | Cinema Studio + Elements |
A product ad or UGC video from a URL or image | Marketing Studio |
A consistent AI influencer | AI Influencer |
Connect models in a visual workflow | Canvas |
Run a whole project from one chat, schedule tasks | Supercomputer |
Generate from Claude or a coding agent | MCP / CLI |
Batches of static ads from a catalogue | Ads Studio |
Variants of a working video ad | Ad Multiplier |
Create narrated faceless videos from a topic | Content Factory |
Create browser games or interactive game ads | Playable / Playable Ads |
Content Factory
Content Factory turns a “What if…” topic into a faceless video with scenes, voiceover, and an edit. Choose a format, enter the topic, set the length and episode count, then generate.
Playable and Playable Ads
Playable creates browser games from a description or gameplay reference. Playable Ads is the Enterprise workflow for interactive ads: preview the result, refine it, and export for your ad network. Contact Sales for access.
Cinema Studio 4.0
Open Cinema Studio. A project keeps the brief, references, Elements, generations and team together.
- Film setup and Camera - 30+ camera-movement presets, lens and aperture.
- Video Lighting Console and Color Grading - two light sources, 50+ palettes.
- Acting Console - six emotions, three intensities.
- Elements - reusable characters, locations and props.
- Video Extend - continue a clip forward, bridge two scenes or extend backward.
Choose Cinema Studio projects for connected scenes and team production, Marketing Studio projects for product images and campaign creatives, or Supercomputer projects for related agent chats with project instructions, skills, and sources. Each tool has its own project controls. See Projects for the steps that match your workflow.
Marketing Studio
- Open Marketing Studio and choose Image, Video, or a template in Explore.
- Enter your prompt and add the Product, Avatar, or other references required by the selected format. Product Link is an optional starting route.
- Choose the style, aspect ratio, variations, and duration where available. Available duration depends on the selected format.
- Review the credit cost, then click Generate.
Also: Ad Reference recreates an existing ad's structure with your product, Brand Kit pulls brand details from your site, DTC Ads makes static ad images.
Ad Multiplier
- Upload a 4–30 second ad. Use it in Supercomputer or Claude through Higgsfield MCP: higgsfield.ai/ad-multiplier.
- Describe what to swap: person, outfit, location, objects or product.
Runs on Seedance 2.5. Keeps the cut, timing, framing and original audio; can remove burned-in captions.
Ads Studio
Open Ads Studio and paste your website. It imports the brand and products, finds selling angles, writes copy and generates batches by SKU, angle and design. Brand and products stay saved. higgsfield.ai/ads-studio.
Supercomputer
Open Supercomputer and describe the deliverable in plain language. The agent plans the task, sends each step to a model, connects apps and assembles the result. Choose the language model. Schedule recurring tasks. It can also build and deploy web apps and games. Each step costs credits at the standard rate; the running cost is shown as it works.
For ongoing work, open Projects in the Supercomputer sidebar. A project keeps related chats and outputs together with instructions, skills, connectors, and reference sources. Follow Supercomputer projects in Projects for setup, sharing, and project memory.
Canvas
Open Canvas. Every model is a node: connect prompt → image → video → edit. Run nodes one by one or in sequence, compare models side by side, save workflows as templates, work on one board together. Building is free; credits are used only when a node generates.
References: describe the reference's role at the start of a Seedance prompt. For a Kling character, create an Element and use its @tag. A directly connected image becomes a start frame.
AI Influencer
Open AI Influencer → Create Influencer. Optionally upload a reference photo, then adjust the character type, appearance, and style using the settings panel. Review the credit cost and click Generate. To animate or replace subjects, switch to Motion and choose Motion transfer or Objects swap, then add the required video and image references. Train a Soul ID with at least 20 photos to reuse the same face in supported Soul models.