Higgsfield Ads Studio: manage Google Ads campaigns from a chat

Purpose

Higgsfield Ads Studio is an agentic tool from Higgsfield, Inc. that helps businesses manage ad campaigns across all their media sources from one chat. When you connect your own Google Ads account, the assistant works in that account for you. It uses performance data from all your connected media sources, such as Meta, to optimize your Google Ads campaigns and to create new ad creative.

How it works

  • One view across media sources. Ads Studio brings together campaign structure, creative assets and performance from every account you connect, and puts the numbers on the same scale. This shows which creative, messages and audiences work best across channels.
  • Optimization inside Google Ads. Decisions use data from all your channels, but changes to your Google Ads account are made with Google Ads' own campaigns, ad groups, bidding and budgets.
  • New creative from what performs. Ads Studio uses Higgsfield's image and video generation tools to make new versions of your best-performing creative. It also adapts creative that works on other media sources to fit Google Ads formats and specs. New creative is tested, and the results guide the next round.

What it does with your Google Ads account

  • Lists the accounts your Google login can access and lets you choose the one Ads Studio uses.
  • Reads campaigns, ad groups, ads, keywords, budgets, assets, conversion actions and performance reports, and shows them in the chat.
  • Creates, edits, pauses and removes campaigns, ad groups, ads, keywords, budgets and assets, including creative made with Higgsfield's generation tools. Each action has a permission setting in the connector settings: ask for confirmation in the chat, run automatically, or turned off.
  • Shows daily results (spend, impressions, clicks, conversions) for campaigns created through Higgsfield and uses them to suggest or apply optimizations.

Your data

Data from your Google Ads account is used only to manage, optimize and report on your own campaigns. Cross-channel analysis happens only in your own Higgsfield workspace, and your data is never combined with other advertisers' data. You can disconnect the account in Higgsfield at any time or remove Higgsfield's access in your Google Account settings. Our Privacy Policy explains how Higgsfield handles personal data.

Acceptable use

Ads Studio may be used only for lawful advertising that complies with Google Ads policies and Higgsfield's Terms of Use. Higgsfield prohibits non-consensual intimate imagery (NCII), including NCII made with AI. Creating or sharing it is a serious violation of the Terms of Use and may lead to suspension or termination of the account.