Audit a UGC shot | Academy

This vertical ad asks the camera to behave like a phone in someone’s hand. The key moment is the handoff from wrist-driven movement to a phone resting on a rock.

Handheld wobble comes before placement, the frame settles afterward, and the valley pan follows a plausible wrist movement.

The hand and phone lose a clear physical relationship at the contact point.

Audit the contact points

Watch the places where the body meets an object: fingers on glasses, straps against the hand, and the phone against the rock. These frames have to explain position and weight, which is why they expose errors so quickly.

You may also notice face, lip-sync, or coverage problems. Record those separately. For this pass, ask only whether the camera movement agrees with the hand and surface controlling it.

Start with the contact frame. If the phone cannot arrive on the rock coherently, the shot has not sold the physical action.