Plan around reusable assets

Watch the commercial once as a viewer. On the second pass, ignore the story and count what must survive from shot to shot: the red car, the driver in two looks, the traveler, the consultant, the key, and every recurring location.

Build the dependency list first

Create one row for every visual that returns. Give it a stable name, record the reference you approved, and note the scenes that depend on it. The source saves the product as @car_sheet, tells Claude the same name, and repeats that handoff for every asset in the film.

Asset classWhat you lockWhat it protects later
ProductShape, paint, badges, cabin detailsExterior, interior, and beauty-shot continuity
CharacterFace, wardrobe, role-specific variantsIdentity and story continuity across cuts
PropThe key, disguise pieces, newspaperActions that must remain readable in motion
LocationPalette, geometry, and a clean plateGeography and stable backgrounds

The folder structure is not decoration. One main folder per scene, asset-type folders inside it, and a fresh subfolder for each iteration make the winning generation recoverable after hundreds of attempts.

The source begins product references on neutral grey. That isolates the object from a location-specific background before it becomes a named element.

Before generating a scene, check that every returning visual has one approved reference and one stable name. If you cannot point to both, the scene is not ready to inherit continuity.