The AI Marketing Workflow
The AI Marketing Workflow
Higgsfield Academy
Caption
Higgsfield just released a marketing model that can try on your brand's clothes, unbox your products, review them, and generate full creative video ads. Adil, the host, runs his own marketing agency on top of it, and this video is his workflow.
The stack behind the agency
Four tools, each with a specific job:
| Tool | Job |
|---|---|
| Nanobanana Pro | Generating brand assets |
| Sol | Designing the products |
| Claude | Writing better prompts |
| Higgsfield Marketing Studio | Combining it all into finished ads — UGC through professional commercials |
This isn't one tool doing everything. Prompts, assets, and final generation are deliberately split across different models, and that division is what the rest of the course walks through step by step.
Proof it already works
Before building anything, Adil points to OffCulture — a real e-commerce clothing store whose founder built the entire brand on Higgsfield Sol. Every product shot on the site is AI-generated. He ships from Asia to the US and Europe and has never set foot in a factory for a photoshoot.
What gets built in this course
Today's project is a clothing brand called Higgs, built from nothing: brand assets, product photos, commercials, UGC videos, and more. The same workflow applies to any niche, not just clothing — Higgs is just the example used to demonstrate every step.
Next: Step 1, inventing the brand — starting with the logo.