Social & Website Images

At this point the brand has a full product line, UGC clips, and a couple of professional commercials — but there's still no imagery to fill the Instagram feed or dress up the website product pages. Both get knocked out here, and both lean on the same tool: Nano Banana Pro (9x9 Pro).

Fill the Instagram feed

To save the trouble of writing a prompt from scratch, a custom Claude skill turns a dropped-in character and a sheet of the clothing into a ready-to-use "viral social media post" prompt. That prompt goes into Nano Banana Pro along with the character and the clothing prop sheet, set to a 3:4 aspect ratio — the standard Instagram post crop.

Lulu, the avatar used earlier for the try-on videos, becomes the brand's ambassador for this batch, appearing across the whole set of images so the feed reads as one consistent account rather than a pile of disconnected product shots.

HIGGS lifestyle shot generated for Instagram: model in the full outfit on a snowy mountain, goggles catching the light

HIGGS editorial shot for Instagram: model crouched in profile wearing the jacket, pants, and sneakers, sunglasses on

A handful of generations like these are enough to fill out a believable Instagram grid — all the prompts and the skill itself get shared alongside the video.

Shoot studio pictures for the website

Website product photography needs a different look: clean, consistent, and neutral rather than lifestyle-styled. Nano Banana Pro handles studio lighting well enough on its own that the prompt barely needs any detail — just a request for a professional studio picture, model wearing the full set of clothes, monochromatic background, side profile view. Each piece of clothing gets uploaded individually as a reference so nothing gets lost in translation.

HIGGS full outfit studio shot for the website: side profile view against a dark monochromatic background

HIGGS full outfit studio shot for the website: rear view showing the HIGGS wordmark on the jacket back

The result is ready to drop straight onto a product page — no further editing needed.

Put the brand ambassadors on the website

Since Lulu and Roko are already established as the brand's faces, it makes sense to have them wearing the collection on the site too, rather than an anonymous model. The fix doesn't require a new photoshoot: drag the finished studio image back into Nano Banana Pro, upload the character sheet for Lulu, and give it the simplest possible instruction — change the person in image one into the person in image two, keep the outfit. The same swap is repeated a second time with Roko's character sheet, uploading his reference image and asking for the same face change. Both swaps keep the clothing, pose, and lighting untouched — only the model's identity changes.