Creating the Products

With the HIGGS branding locked, it's time to build something to put it on. No factory, no samples, no shipping — just Claude and Soul Cinema. Back in Notion, the checklist for this step is simple: t-shirt, pants, jacket, shoes, sunglasses, and packaging.

The jersey

First up is the most universal piece: a t-shirt. Claude turns a short idea — an oversized jersey with black shoulder and side panels on a white background — into a full product-mockup prompt, which goes straight into Soul Cinema.

The silhouette works, but the placeholder wordmark on the chest doesn't belong to the brand. Rather than regenerate the whole shirt, the image goes into Nano Banana Pro with a request to swap in the HIGGS mark — the icon looks better but comes out oversized, so a follow-up pass shrinks it down.

The jacket

Every brand needs one loud, unmistakable piece — for HIGGS, that's the jacket. The brief goes back to Claude: a neon yellow and black puffer, and the resulting prompt produces a front-and-back pair in Soul Cinema.

Same move as the jersey: the pick of the bunch goes to Nano Banana Pro to have the placeholder branding replaced with the HIGGS logo, front chest.

The sneakers

For the trail sneakers, the ask is more specific from the start — black and lime green, with the logo on both the side panel and the outsole, laid out as a four-view reference sheet so every angle is covered in one generation: side, top, heel, and sole.

The pants

The pants have to bridge the bold jacket and the plain jersey, so the brief calls for black baggy pants with straight lime accent lines down the sides to tie the palette together.

The same Nano Banana Pro pass drops the HIGGS mark onto the left thigh before the piece is locked in.

The sunglasses

Last of the wearables: sport sunglasses in the brand's colors, modeled live for a quick reality check. A few prompt iterations land on a gradient frame running from black into lime.

With the logo swapped in afterward the same way as the rest of the pieces, that's the full HIGGS line locked — five products, one consistent identity, ready to hand off to Marketing Studio for the ads.