Inventing the Brand

Before you can advertise a product, you need a product — and before you have a product, you need a brand. This lesson builds that brand from nothing: a logo, a color direction, and a set of logo variations, all in about two minutes of work.

Write the logo brief with Claude

Instead of guessing at a logo prompt, the workflow starts in Claude. The brief: a fashion brand called HIGGS, with an accent color and a flat, minimal style. The key instruction to Claude is about restraint — a logo should be memorable, not clever or complicated. Think Adidas' three stripes, Nike's checkmark, Apple's apple. Claude turns that into a full image-generation prompt.

Generate the logo in Soul Cinema

That prompt goes straight into Soul Cinema, generating four logo options at once — a batch cheap enough (half a credit total) to let you experiment freely instead of committing to the first result. All four came out solid, but one stood out as the pick.

Fix the one flaw

The only issue with the winning logo: the wordmark read too small. Rather than regenerating from scratch, the fix is a quick round-trip back to Claude for a follow-up prompt describing exactly the tweak needed — bolder, slightly tilted text.

Refine with Nano Banana Pro

That follow-up prompt goes into Nano Banana Pro instead of Soul Cinema, with the original logo image dragged in as reference so the edit stays true to the existing mark. The result reads noticeably better.

Organize the brand in Notion

The finished logo gets dropped into a Notion page set up as a running checklist of everything a complete brand needs — so nothing gets missed later. One callout on color: don't just pick colors you personally like. Different colors carry different emotional signals and category associations, so choosing deliberately is worth the research. This build leans on Higgsfield's own brand colors as a shortcut.

Generate logo variations

A single logo isn't enough — later steps need it in different forms. Back in Claude, the ask is for a prompt that produces multiple logo variations, which then goes into Nano Banana Pro alongside the finished logo image.

The output covers a monogram, a standalone icon, and a horizontal lockup, each in two colorways — enough coverage to carry the brand across whatever comes next. With the logo, color direction, and variations locked in, the brand identity is complete and ready to carry into product design.