Rewrite cold outreach

The first outreach draft talks about the agency before giving the roofer a reason to care. Brock, the roofing-market expert in the video, recommends three changes: make the subject about the prospect, show relevant work, and ask for a simple reply.

Give the prospect a reason to open the message

Use the company name and city in the subject, then open with one observation you can verify about its current advertising. Personalization means demonstrating that you looked at the business; it does not mean pretending you know the recipient.

Use one portfolio link, not a dump of every sample. Choose the example that addresses the gap you mentioned in the opening.

Use the reply to qualify interest

The video replaces a strategy-call request with “reply interested for one free sample.” It is easier to answer, and the follow-up intake reveals whether the prospect is willing to provide real business details. That is evidence of interest, not evidence of a sale.

Open the proof link yourself and check that every placeholder has been replaced before approval.

Check the rules before sending

Commercial-email requirements depend on the sender and recipient jurisdictions. Record the applicable rule set, sender identity, disclosure, postal address, opt-out method, suppression list, and the public source behind your opening observation.

For U.S. commercial email, the FTC’s current CAN-SPAM compliance guide covers accurate headers and subjects, ad identification, a valid postal address, a working opt-out, and the sender’s responsibility for vendors acting on its behalf.