Find an underserved niche

The presenter starts with a sensible question: which businesses already spend money on advertising but still have poor digital creative? That combination is more useful than simply choosing a popular niche. It suggests that a budget exists and that the current work leaves room for a better offer.

Use Claude to find candidates

The short prompt in the video returns a list of industries. Treat that list as a starting point, not research. Ask Claude to explain every ranking and provide sources you can check yourself.

Claude ranking service niches by ad spend and digital-creative quality.

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Act as a B2B positioning expert. Which service niches spend heavily on traditional advertising but have the lowest digital-ad quality? Rank the opportunities by market growth, ability to pay, urgency, and visible creative gap. Cite the evidence behind each score.

“Lots of creators make ads for this industry.” This proves the niche is popular with sellers, not that buyers need another one.

Verify the result before choosing

The video lands on roofing and shows an estimate of roughly 6% annual growth. The screen does not provide a source for that number, so do not repeat it as fact. Check the growth figure, look at current ads from real roofing companies, and record what is actually weak about them. “Bad creative” is not enough; note the dated asset and the visible problem.

Roofing appears in the source result as a possible gap. The claims still need independent verification.

Finish with a one-sentence thesis:

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We will test [niche] because [evidence of spend], [specific creative gap], and [urgent buyer outcome] are visible.

If one part of that sentence is still a guess, research it before building the offer.

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