Marketing Studio is how Higgsfield handles performance marketing content. Paste a product URL or upload images, pick an AI avatar, choose a creative format, and it generates publish-ready video with native audio and lip sync in one pass: no filming, crew, or post-production required. Static ad images are covered too, through DTC Ads formats.
What is Marketing Studio?
Marketing Studio takes you from a product URL to a finished video ad. It accepts multiple reference inputs simultaneously: product images, a spokesperson face, a voiceover clip, and a camera style reference in one generation, so the output reflects all inputs rather than approximating from text alone.
How do I create an ad?
Open higgsfield.ai → Marketing Studio.
Paste your product URL. The platform reads your product page and extracts images, the product name, key features, and pricing automatically. You can advertise a specific product or a website as a whole.
Review and edit the script. Adjust the angle, tone, or call to action if needed.
Select an ad format. UGC, Tutorial, Unboxing, Product Review, TV Spot, Hyper Motion, Wild Card, UGC Virtual Try On, or Pro Virtual Try On.
Add a spokesperson if needed. Choose an avatar from the built-in library, or create a custom avatar from your own images. Only use faces you own or have permission to use.
Set the output format. Aspect ratio, resolution, and clip length based on where the ad will run: vertical 9:16 for TikTok, Reels, and Shorts, horizontal 16:9 for landscape placements.
Generate. The platform produces the video with native audio and lip sync in one pass.
Download and publish.
What ad formats are available?
Format | Best for |
|---|---|
UGC | Authentic-looking creator-style ads for TikTok and Meta |
Tutorial | Step-by-step product demonstration |
Unboxing | Product reveal and first-impression format |
Product Review | Review-style ad with a spokesperson |
TV Spot | Polished, broadcast-style ad format |
Hyper Motion | High-energy, fast-cut format |
Wild Card | Experimental, unconventional creative |
UGC Virtual Try On | Creator-style try-on for apparel and accessories |
Pro Virtual Try On | Polished try-on format |
How do I control the scene with Hooks and Settings?
For the UGC, Tutorial, Unboxing, Product Review, and UGC Virtual Try On formats, you can compose the scene from two building blocks: a Hook, the attention-grabbing mechanic (for example, an object flying into frame), and a Setting, the location and vibe (for example, a sunlit kitchen in morning light). Pick either, both, or neither: some presets include built-in hook and setting behavior, and your choices override it.
Can I recreate the style of an existing ad?
Yes, with Ad Reference: upload a reference video you're allowed to use, and Marketing Studio reads its concept, scene composition, pacing, hook, and narration style, then generates a new ad in a similar style built around your own product and avatar. You can review and edit the extracted concept before generating. Ad Reference and Hooks/Settings are two alternative approaches: use one or the other for a given ad, not both.
Can I generate static ad images?
Yes. DTC Ads generates static ad images from a curated catalog of ad formats, using your product and brand assets. Pick an ad format from the catalog, or let the system choose a suitable default.
How do I keep ads on-brand?
Create a Brand Kit: enter your brand's website URL and Marketing Studio extracts the logo, brand colors, fonts, imagery, and tone of voice automatically, or fill it in manually. The brand kit is then used to keep generated ads consistent with your identity.
How does spokesperson consistency work across ad variations?
Train a Soul ID once from 20 or more reference photos: every ad variation after that uses the same face automatically, with no re-uploading between generations. To train one, go to higgsfield.ai → Soul → Train new character. See How do I create and use a Soul ID character?
What are the current limitations?
Marketing Studio is a web interface tool first: automated pipelines run through MCP rather than a public API. The maximum clip length is 15 seconds.