1st Place$50,000
+ Trip to Brandweek for up to 3
$85 000
in Higgsfield Credits
in Higgsfield Credits
The Adathon
Dates Jul 27 – Aug 24Four weeks to build your ad
Higgsfield and Adweek
Join the contest
Skip the deck. Make the ad.
$85 000
in Higgsfield Credits
1st Place
2nd Place$25,000
3rd Place$10,000
Judging
The best work wins. Judged on four criteria.
Full panel reveal
coming with the launch, Jul 27
Is it fresh?
Creative idea
A fresh, memorable thought that stands out in the brand's category and gets the industry talking
How is it shot?
Storytelling & effectiveness
Does it do the job of an ad for the brand entered - scored against your own stated brief
What couldn't be filmed?
Cinematic craft
Direction and edit: camera movement, composition, blocking, transitions, pacing, sound
Is it believable?
Realism, consistency & VFX
Performance that doesn't read as AI. Coherent worlds, seamless VFX, broadcast-ready polish
At a glance
What to know before you enter.
Who can enter
Professional teams worldwide, all members 18+: agencies, in-house teams, client–agency pods
What you make
A 30–60 second ad for a real brand, against your own brief. At least 51% AI-generated
Deadline
August 21, 2026 · 11:59 PM ET. Contest opens July 27 at 9:00 AM ET
Finalists
Revealed Sep 9 on higgsfield.com. Respond within 7 days to claim your place
Winners
Revealed at Brandweek 2026 in Atlanta, September 15–17
Made on Higgsfield
All AI video, image and audio must come from Higgsfield. Licensed music and SFX can come from anywhere
One entry per member
Register and submit through the official entry form during the contest period
How to enter
Four steps from entry to Atlanta.
1
Enter your team
Agency, in-house or combined pod — on behalf of a real brand.
2
Make the ad
Your own brief, produced on Higgsfield. No production ceiling.
3
Get judged
The panel reviews every entry, Aug 24 – Sep 5.
4
Go to Brand Week
Finalists announced Sep 9. Winner revealed on stage, Sep 15–17.
Every entry is made on Higgsfield:
The platform enterprise creators love.
Got any questions left?
We’ve answered the most frequently asked questions
Who can enter?
Professional teams anywhere in the world, except where prohibited by law or in sanctioned territories. Every member must be 18 or older and actively employed by or contracted to an agency, brand or production company. Three team types are eligible:
- Agency team — a creative or production agency entering on behalf of a brand client.
- Brand in-house team — an internal marketing or creative team entering for their own brand.
- Combined pod — client, agency and production entering together on behalf of a brand.
Employees of Higgsfield and Adweek, their immediate family and household members can't enter.
What exactly are we making?
A video advertisement 30 to 60 seconds long, made for a real brand, against your team's own creative brief and direction. There's no supplied product, no set brief and no asset pack — the brand and the idea are yours.
What does "at least 51%" actually mean?
At least 51% of the running time has to feature AI-generated visuals. The remaining balance can be traditionally produced live-action footage — so up to 49% of a 60-second spot can be shot conventionally.
What has to be made on Higgsfield, and what doesn't?
All AI-generated video, image and voice content must be created inside the Higgsfield platform. Submissions can't include AI-generated video, image or voice made with models or tools outside the Higgsfield ecosystem.
Licensed music and sound effects can come from anywhere, and so can your live-action footage.
Can we use our client's brand assets?
Yes — you're entering on behalf of a real brand, so its assets belong in the work. Your team is responsible for clearing everything in the ad: brand assets, music, talent releases and any third-party intellectual property.
Entries can be disqualified for unlicensed third-party brands, protected characters, unlicensed music, profanity or inappropriate content.
How many entries can a team submit?
One. Additional entries from the same team are disqualified. Late, lost or incomplete entries aren't considered, so don't leave it to the last hour of August 21.
How is the work judged?
A panel selected by Higgsfield scores every eligible entry across four criteria, weighted equally at 25%:
- Creative idea — a fresh, memorable thought that stands out in the brand's category.
- Brand storytelling & effectiveness — does it do the job of an ad, scored against your own stated brief.
- Cinematic craft — direction and edit: camera, composition, blocking, transitions, pacing, sound.
- Realism, consistency & VFX — performance that doesn't read as AI, coherent worlds, broadcast-ready polish.
All judging decisions are final.
When do we hear anything?
Entries close August 21 at 11:59 PM ET. Finalists are announced on or around September 9, on higgsfield.com and by email to the team's designated contact.
Finalists have seven days from that notification to claim their place, so keep an eye on the inbox you registered with.
What do finalists and winners get?
Finalists are invited to Brandweek 2026 in Atlanta, September 15–17, with pre-approved travel expenses reimbursed within 30 days.
- 1st place — $50,000 in Higgsfield platform credits, plus a trip for up to three team members (economy airfare and hotel, up to four nights).
- 2nd place — $25,000 in credits, plus the trip for up to three.
- 3rd place — $10,000 in credits, plus the trip for up to three.
Prizes are paid in platform credits rather than cash. Credits follow Higgsfield's standard terms and expire after 12 months; they're non-transferable, and winners are responsible for any taxes due.
Who runs the contest?
Higgsfield Inc. is the sponsor, host and operator. Adweek is the exclusive media and promotional partner and is not a co-sponsor. The contest is governed by the laws of the State of California and by Higgsfield's Terms of Service.
No purchase is necessary to enter or win.
Timeline
How it unfolds
From launch day to the stage at Brand Week Atlanta — five steps.
Step 1
Entries open — Jul 27.The contest goes live - the judging panel is announced and participating teams are shared
Step 2
Entry deadline — Aug 24.Entries due 11:59 PM ET. One entry per member; late or incomplete entries aren't considered
Step 3
Judging — Aug 24 - Sep 5.The panel reviews every eligible entry and selects the finalists. Four criteria, weighted equally
Step 4
Finalists announced — Sep 9.Finalist teams revealed on higgsfield.ai and notified by email. Teams have 7 days to confirm
Step 5
Brand Week Atlanta — Sep 15-17.Finalist teams on site, pre-approved travel reimbursed. Winners revealed on stage
Got any questions left?
We’ve answered the most frequently asked questions
Who can enter?
Professional teams anywhere in the world, except where prohibited by law or in sanctioned territories. Every member must be 18 or older and actively employed by or contracted to an agency, brand or production company. Three team types are eligible:
- Agency team — a creative or production agency entering on behalf of a brand client.
- Brand in-house team — an internal marketing or creative team entering for their own brand.
- Combined pod — client, agency and production entering together on behalf of a brand.
Employees of Higgsfield and Adweek, their immediate family and household members can't enter.
What exactly are we making?
A video advertisement 30 to 60 seconds long, made for a real brand, against your team's own creative brief and direction. There's no supplied product, no set brief and no asset pack — the brand and the idea are yours.
What does "at least 51%" actually mean?
At least 51% of the running time has to feature AI-generated visuals. The remaining balance can be traditionally produced live-action footage — so up to 49% of a 60-second spot can be shot conventionally.
What has to be made on Higgsfield, and what doesn't?
All AI-generated video, image and voice content must be created inside the Higgsfield platform. Submissions can't include AI-generated video, image or voice made with models or tools outside the Higgsfield ecosystem.
Licensed music and sound effects can come from anywhere, and so can your live-action footage.
Can we use our client's brand assets?
Yes — you're entering on behalf of a real brand, so its assets belong in the work. Your team is responsible for clearing everything in the ad: brand assets, music, talent releases and any third-party intellectual property.
Entries can be disqualified for unlicensed third-party brands, protected characters, unlicensed music, profanity or inappropriate content.
How many entries can a team submit?
One. Additional entries from the same team are disqualified. Late, lost or incomplete entries aren't considered, so don't leave it to the last hour of August 21.
How is the work judged?
A panel selected by Higgsfield scores every eligible entry across four criteria, weighted equally at 25%:
- Creative idea — a fresh, memorable thought that stands out in the brand's category.
- Brand storytelling & effectiveness — does it do the job of an ad, scored against your own stated brief.
- Cinematic craft — direction and edit: camera, composition, blocking, transitions, pacing, sound.
- Realism, consistency & VFX — performance that doesn't read as AI, coherent worlds, broadcast-ready polish.
All judging decisions are final.
When do we hear anything?
Entries close August 21 at 11:59 PM ET. Finalists are announced on or around September 9, on higgsfield.com and by email to the team's designated contact.
Finalists have seven days from that notification to claim their place, so keep an eye on the inbox you registered with.
What do finalists and winners get?
Finalists are invited to Brandweek 2026 in Atlanta, September 15–17, with pre-approved travel expenses reimbursed within 30 days.
- 1st place — $50,000 in Higgsfield platform credits, plus a trip for up to three team members (economy airfare and hotel, up to four nights).
- 2nd place — $25,000 in credits, plus the trip for up to three.
- 3rd place — $10,000 in credits, plus the trip for up to three.
Prizes are paid in platform credits rather than cash. Credits follow Higgsfield's standard terms and expire after 12 months; they're non-transferable, and winners are responsible for any taxes due.
Who runs the contest?
Higgsfield Inc. is the sponsor, host and operator. Adweek is the exclusive media and promotional partner and is not a co-sponsor. The contest is governed by the laws of the State of California and by Higgsfield's Terms of Service.
No purchase is necessary to enter or win.
Official rules
Official Higgsfield Ad Contest Rules
Overview
NO PURCHASE IS NECESSARY TO ENTER OR WIN. THE PURCHASE OF ANY PRODUCT OR SERVICE WILL NOT IMPROVE AN ENTRANT'S CHANCE OF WINNING.
This contest ("Contest") is governed by the laws of the State of California, United States, without regard to conflicts of law provisions and Higgsfield's Terms of Service (https://higgsfield.ai/terms-of-use-agreement). You are not authorized to participate in the Contest if you are not located within an eligible territory as defined in Section 2, or if you are listed on U.S. sanctions or designated nationals lists.
The Contest will begin on July 27, 2026 at 9:00 AM Eastern Time ("ET") and end on August 24, 2026 at 11:59 PM ET (the "Contest Period").
By entering this Contest, entrants (each an "Entrant" or "Team") accept and agree to be bound by these Official Contest Rules. Any violation of the Official Contest Rules may, at Sponsor's discretion, result in disqualification. All decisions of the judges regarding this Contest are final and binding in all respects.
The term "Sponsor" refers to Higgsfield Inc., the contest host and operator. Adweek serves as exclusive media and promotional partner pursuant to a separate agreement and is not a co-sponsor of this Contest.
1. How to enter
- The Adathon is an enterprise creative competition open to professional teams. Teams enter by producing a video advertisement using the Higgsfield AI production platform during the Contest Period.
Team Composition
Entries must be submitted by a team. The following team types are eligible:
- Agency team — a creative or production agency entering on behalf of a brand client
- Brand in-house team — an internal marketing or creative team entering on behalf of their own brand
- Combined pod — a client, agency, and production team entering together on behalf of a brand
Entry Requirements
To submit a valid entry, Teams must:
- Register at https://higgsfield.ai/contests/adathon during the Contest Period
- Produce a video advertisement of 30 to 60 seconds in length. At least 51% of the duration of the submission must feature AI-generated visuals, with the remaining balance permitted to be traditionally produced (live-action) footage. All AI-generated video, image, and audio content included in the submission must be created on the Higgsfield platform; licensed music and sound effects may be sourced outside the Higgsfield platform
- Enter on behalf of a real brand, with their own creative brief and direction
- Submit their completed video via the entry form at https://higgsfield.ai/contests/adathon before August 24, 2026 at 11:59 PM ET
- Confirm that all content complies with these Official Contest Rules and with Higgsfield's Terms of Service
There is a limit of one (1) entry per team. Entries beyond this limit from the same team will be disqualified. All entries become the property of Sponsor subject to the terms in Section 5. Late, lost, delayed, illegible, or incomplete entries will not be considered.
Sponsor is not responsible for any technical malfunction, server failure, network issues, or any other technical problems that may affect a Team's ability to participate. Sponsor reserves the right to change or terminate this Contest without notice.
The personal information submitted when entering the Contest is collected by Sponsor and will be subject to Higgsfield's privacy policy located at https://higgsfield.ai/privacy-policy.
Prizes
In accordance with the entry requirements, each Team's video submission will be entered into the Contest for the following prizes:
Place
Prize
1st Place
$50,000 in Higgsfield platform credits + trip to Brandweek 2026 for up to three (3) team members
2nd Place
$25,000 in Higgsfield platform credits + trip to Brandweek 2026 for up to three (3) team members
3rd Place
$10,000 in Higgsfield platform credits + trip to Brandweek 2026 for up to three (3) team members
The prize trip to Brandweek will consist of economy air travel, accommodations and event entry pass, all preapproved and/or arranged by Sponsor.
2. Eligibility
The Contest is open worldwide to professional teams, except where prohibited by applicable law. Teams and all team members must not be located in any country, territory, or jurisdiction subject to comprehensive U.S. sanctions, or listed on any U.S. government restricted or designated nationals lists. Void where taxed, prohibited, or otherwise restricted by law.
All Team members must be 18 years of age or older at time of entry. Teams must be comprised of professional individuals actively employed by or contracted to an agency, brand, or production company.
Employees of Higgsfield Inc. and Adweek, as well as their immediate family members and those living in the same household, are not eligible to enter. "Immediate family member" means husband, wife, children, mother, father, sister, sister-in-law, brother, or brother-in-law. Subject to all applicable federal, state, provincial, and local laws and regulations. Void where prohibited or restricted by law.
"All AI-generated video, image, and voice content included in a Submission must be created within the Higgsfield platform ecosystem. Submissions must not include AI-generated video, image, or voice content created using models or tools outside the Higgsfield ecosystem. Licensed music and sound effects (SFX) may be sourced outside the Higgsfield platform. At least 51% of the duration of the submission must feature AI-generated visuals, with the remaining balance permitted to be traditionally produced (live-action) footage."
If a Team's Submission features the likeness of a celebrity, public figure, or any third party, the Team is solely responsible for obtaining all necessary rights, licenses, and permissions. Higgsfield and Adweek accept no liability for unlicensed third-party likeness or intellectual property included in a Submission.
Submissions may be disqualified at Sponsor's sole discretion for any of the following: inclusion of unlicensed third-party brands, protected characters, or intellectual property; unlicensed music; profanity; risqué or inappropriate content; or content inconsistent with Sponsor's brand and community standards. Higgsfield reserves the right to remove any Submission that is found to be, or is alleged to be, infringing upon the rights of any third party.
3. Judging criteria
Sponsor will assemble a panel of judges (selected at Sponsor's sole discretion) to evaluate all eligible Submissions and select the finalists.
Finalists will be selected based on the following criteria, weighted equally:
Criterion
Description
Creative Idea (25%)
Originality and ambition of the core concept: a fresh, memorable thought that stands out in the brand's category and gets the industry talking.
Brand Storytelling & Effectiveness (25%)
Whether the Submission does the job of an advertisement for the brand entered: narrative clarity, emotional pull, message delivery, and brand fit, scored against the Team's own stated creative brief.
Cinematic Craft (25%)
Direction and edit, including camera movement, shot composition, blocking, transitions, pacing, and sound.
Realism, Consistency & VFX (25%)
Human performance that doesn't read as AI-generated; character and world coherence across shots; seamless Mixed Media moments; broadcast-ready polish.
Finalists will be announced on or around September 9, 2026, via Higgsfield.com and by email notification to the designated Team contact. Finalists will be invited to attend Brandweek 2026, taking place September 15–17, 2026 in Atlanta, Georgia. Sponsor will reimburse finalists for pre-approved travel expenses associated with attending Brandweek within thirty (30) days of receipt of such pre-approved expenses.
In order to claim a finalist position, the Team must respond to the notification within seven (7) days of the date of notification.
All entries must be received before the close of the Contest, August 24, 2026 at 11:59 PM ET.
4. Prizes
Three (3) prizes will be awarded:
Place
Prize
1st Place
$50,000 in Higgsfield platform credits + trip to Brandweek 2026 in Atlanta, Georgia for up to three (3) team members (economy airfare and hotel, up to four nights)
2nd Place
$25,000 in Higgsfield platform credits + trip to Brandweek 2026 in Atlanta, Georgia for up to three (3) team members
3rd Place
$10,000 in Higgsfield platform credits + trip to Brandweek 2026 in Atlanta, Georgia for up to three (3) team members
All prizes are non-transferable and no substitutions or cash redemptions can be made, except at Sponsor's sole discretion. Higgsfield platform credits are subject to Higgsfield's standard terms of service and credit usage policies and any unused credits will expire after 12 months. Before prizes are awarded, Sponsor may require all winners to sign and submit an affidavit certifying identity and eligibility. Winners are responsible for any taxes due arising from receipt of their prizes.
Prizes will be issued to the designated Team lead at the email address provided at time of entry. Sponsor will issue prizes within thirty (30) days of the winner's confirmation of receipt of notification. If prize notification is returned undelivered or the winner fails to claim the prize within the specified period, the prize will be forfeited.
By accepting a prize, each winning Team agrees to hold Sponsor and its affiliates harmless from all claims, including warranty claims and injuries to persons and property, and releases the same from any liability arising from acceptance or use of the prize.
5. Publicity and intellectual property
By entering the Contest, each Team grants Sponsor and Adweek a worldwide, royalty-free, irrevocable, perpetual license to use, display, reproduce, and distribute the Submission in any media and for any purpose related to the promotion of the Contest and Sponsor and Adweek's products and services.
Each Team is fully responsible for obtaining all necessary permissions, licenses, and rights for all elements included in their Submission, including but not limited to music, talent releases, brand assets, and third-party intellectual property.
Teams agree to indemnify and hold Sponsor and Adweek harmless from any and all damages, costs, claims, expenses, or other liability (including reasonable attorneys' fees) arising from or relating to the Team's Submission and Sponsor and Adweek's use of it in accordance with these Official Contest Rules.
By accepting a prize, winning Teams agree to the use of their team name, company name, and general location (city and country) in promotional materials related to this Contest, without additional compensation, except where prohibited by applicable law.
6. General conditions
Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify, or suspend the Contest in whole or in part at any time, for any reason, including but not limited to fraud, technical failures, or any cause beyond Sponsor's control that affects the administration, security, fairness, or proper conduct of the Contest.
Sponsor's failure to enforce any provision of these Official Contest Rules shall not constitute a waiver of that provision. If any provision of these rules is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
These Official Contest Rules constitute the entire agreement between Entrants and Sponsor with respect to the Contest.
Sponsor: Higgsfield Inc., 535 Mission Street, 14th Floor, San Francisco, California 94105 USA.
Got any questions left?
We’ve answered the most frequently asked questions
Who can enter?
Professional teams anywhere in the world, except where prohibited by law or in sanctioned territories. Every member must be 18 or older and actively employed by or contracted to an agency, brand or production company. Three team types are eligible:
- Agency team — a creative or production agency entering on behalf of a brand client.
- Brand in-house team — an internal marketing or creative team entering for their own brand.
- Combined pod — client, agency and production entering together on behalf of a brand.
Employees of Higgsfield and Adweek, their immediate family and household members can't enter.
What exactly are we making?
A video advertisement 30 to 60 seconds long, made for a real brand, against your team's own creative brief and direction. There's no supplied product, no set brief and no asset pack — the brand and the idea are yours.
What does "at least 51%" actually mean?
At least 51% of the running time has to feature AI-generated visuals. The remaining balance can be traditionally produced live-action footage — so up to 49% of a 60-second spot can be shot conventionally.
What has to be made on Higgsfield, and what doesn't?
All AI-generated video, image and voice content must be created inside the Higgsfield platform. Submissions can't include AI-generated video, image or voice made with models or tools outside the Higgsfield ecosystem.
Licensed music and sound effects can come from anywhere, and so can your live-action footage.
Can we use our client's brand assets?
Yes — you're entering on behalf of a real brand, so its assets belong in the work. Your team is responsible for clearing everything in the ad: brand assets, music, talent releases and any third-party intellectual property.
Entries can be disqualified for unlicensed third-party brands, protected characters, unlicensed music, profanity or inappropriate content.
How many entries can a team submit?
One. Additional entries from the same team are disqualified. Late, lost or incomplete entries aren't considered, so don't leave it to the last hour of August 21.
How is the work judged?
A panel selected by Higgsfield scores every eligible entry across four criteria, weighted equally at 25%:
- Creative idea — a fresh, memorable thought that stands out in the brand's category.
- Brand storytelling & effectiveness — does it do the job of an ad, scored against your own stated brief.
- Cinematic craft — direction and edit: camera, composition, blocking, transitions, pacing, sound.
- Realism, consistency & VFX — performance that doesn't read as AI, coherent worlds, broadcast-ready polish.
All judging decisions are final.
When do we hear anything?
Entries close August 21 at 11:59 PM ET. Finalists are announced on or around September 9, on higgsfield.com and by email to the team's designated contact.
Finalists have seven days from that notification to claim their place, so keep an eye on the inbox you registered with.
What do finalists and winners get?
Finalists are invited to Brandweek 2026 in Atlanta, September 15–17, with pre-approved travel expenses reimbursed within 30 days.
- 1st place — $50,000 in Higgsfield platform credits, plus a trip for up to three team members (economy airfare and hotel, up to four nights).
- 2nd place — $25,000 in credits, plus the trip for up to three.
- 3rd place — $10,000 in credits, plus the trip for up to three.
Prizes are paid in platform credits rather than cash. Credits follow Higgsfield's standard terms and expire after 12 months; they're non-transferable, and winners are responsible for any taxes due.
Who runs the contest?
Higgsfield Inc. is the sponsor, host and operator. Adweek is the exclusive media and promotional partner and is not a co-sponsor. The contest is governed by the laws of the State of California and by Higgsfield's Terms of Service.
No purchase is necessary to enter or win.