Black Friday from Another World

The commercial features two charismatic aliens in a comical, retro-futuristic spaceship. Before any animation stage, the characters were designed based on aesthetic research and pop culture references, translated into carefully structured prompts and manually refined in Photoshop, ensuring visual identity, coherence of shapes and narrative intention. The narrative combines sci-fi language with classic commercial timing. The challenges were: • develop and maintain the visual identity of the characters • generate and animate performances with consistent expressiveness • create dynamic camera movements • control lighting, reflections and diegetic graphic elements • generate voices with comedic intent • ensure frame-to-frame visual and narrative continuity The result is a film that combines futuristic aesthetics, universal humor and narrative fluidity, demonstrating the use of AI as an extension of the creative process. Presenting the campaign in a light, authorial and memorable way. Literally, out of this world.