{"0ay7vN":["What to know"],"0sNAb7":["before you enter."],"0xKYwb":["<0>Realism, consistency & VFX</0> — performance that doesn't read as AI, coherent worlds, broadcast-ready polish."],"12G163":["By accepting a prize, each winning Team agrees to hold Sponsor and its affiliates harmless from all claims, including warranty claims and injuries to persons and property, and releases the same from any liability arising from acceptance or use of the prize."],"1PhRy3":["Entries close <0>August 24 at 11:59 PM ET</0>. Finalists are announced on or around <1>September 9</1>, on higgsfield.com and by email to the team's designated contact."],"2ecBEw":["Brand Week Atlanta — Sep 15-17."],"2ohzVD":["<0>Creative idea</0> — a fresh, memorable thought that stands out in the brand's category."],"2rfkBL":["The Contest is open worldwide to professional teams, except where prohibited by applicable law. Teams and all team members must not be located in any country, territory, or jurisdiction subject to comprehensive U.S. sanctions, or listed on any U.S. government restricted or designated nationals lists. Void where taxed, prohibited, or otherwise restricted by law."],"2rq2zU":["Professional teams anywhere in the world, except where prohibited by law or in sanctioned territories. Every member must be 18 or older and actively employed by or contracted to an agency, brand or production company. The entering team must be on a Higgsfield Team, Business, Scale, or Enterprise plan. Three team types are eligible:"],"3CpaPd":["Who runs the contest?"],"3TWnCo":["A 30-60 second ad for a real brand, against your own brief. At least 51% AI-generated"],"3tjZXI":["If a Team's Submission features the likeness of a celebrity, public figure, or any third party, the Team is solely responsible for obtaining all necessary rights, licenses, and permissions. Higgsfield and Adweek accept no liability for unlicensed third-party likeness or intellectual property included in a Submission."],"43Z2u6":["Soul 2.0."],"4Y5H-g":["Terms"],"4_Dex7":["Contests"],"5Lr9C6":["Direction and edit, including camera movement, shot composition, blocking, transitions, pacing, and sound."],"5U-paV":["Adathon"],"5dimC3":["What couldn't be filmed?"],"6FSZcd":["Traditional post-production work on live-action footage — including editing, color grading, sound mixing, and non-generative visual effects — may be completed using tools outside the Higgsfield platform. Any AI-generated content added to or layered onto live-action footage (for example, AI-generated VFX, environments, or characters) counts toward the submission's AI-generated percentage and must be created on the Higgsfield platform."],"6QJRTn":["August 24, 2026 · 11:59 PM ET. Contest opens July 27 at 9:00 AM ET"],"6_dCYd":["Overview"],"6lpLgQ":["All Team members must be 18 years of age or older at time of entry. Teams must be comprised of professional individuals actively employed by or contracted to an agency, brand, or production company."],"70dC6P":["All judging decisions are final."],"7rhIvG":["What exactly are we making?"],"83Rx32":["Finalists are invited to <0>Brandweek 2026</0> in Atlanta, September 15–17, with pre-approved travel expenses reimbursed within 30 days."],"84FIMG":["Got any questions left?"],"8D_EMu":["<0>2nd place</0> — $25,000 in credits, plus the trip for up to three."],"8In1Od":["<0>Brand in-house team</0> — an internal marketing or creative team entering for their own brand."],"8eGkzi":["AJ Coyne"],"8gvKOW":["A fresh, memorable thought that stands out in the brand's category and gets the industry talking"],"8kOhM0":["The prize trip to Brandweek will consist of economy air travel, accommodations, and event entry pass, all preapproved and/or arranged by Sponsor."],"8r95Ym":["Cinematic craft"],"8tM_wA":["How is it shot?"],"8tNF_4":["Finalist teams revealed on higgsfield.ai and notified by email. Teams have 7 days to confirm"],"98WH1D":["Entries must be submitted by a team. The following team types are eligible:"],"9R2TkK":["How it unfolds"],"A8pxHU":["Every entry is made on Higgsfield:"],"AkssfK":["Confirm that all content complies with these Official Contest Rules and with Higgsfield's Terms of Service"],"AkvSCF":["Who can enter"],"BTMUFt":["Finalists will be selected based on the following criteria, weighted equally:"],"BzdXu9":["Sponsor: Higgsfield Inc., 535 Mission Street, 14th Floor, San Francisco, California 94105 USA."],"CK3bMG":["in Higgsfield Credits"],"CeG3qf":["Chief Content Officer, Adweek"],"Co0iim":["Michael Ventura"],"Cv3_je":["5. Publicity and intellectual property"],"DG7pOJ":["Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify, or suspend the Contest in whole or in part at any time, for any reason, including but not limited to fraud, technical failures, or any cause beyond Sponsor's control that affects the administration, security, fairness, or proper conduct of the Contest."],"DHhJ7s":["Previous"],"Di9pFt":["The best work wins."],"DmEX7M":["<0>1st place</0> — $50,000 in Higgsfield platform credits, plus a trip for up to three team members (economy airfare and hotel, up to four nights)."],"DyrRcq":["Contest prizes included with entry"],"EexFZt":["Is it believable?"],"F7JZCv":["Auto model routing."],"FdDKKv":["Four steps"],"G-ov_e":[["fileName"]," is empty"],"GGYF1X":["Make the ad."],"GJt_Gk":["How to enter"],"GRLMKx":["Winners"],"GU2lEw":["Produce a video advertisement of 30 to 60 seconds in length. At least 51% of the duration of the submission must feature AI-generated visuals, with the remaining balance permitted to be traditionally produced (live-action) footage. All AI-generated video, image, and audio content included in the submission must be created on the Higgsfield platform; licensed music and sound effects may be sourced outside the Higgsfield platform. Traditional post-production work on live-action footage — including editing, color grading, sound mixing, and non-generative visual effects — may be completed using tools outside the Higgsfield platform. Any AI-generated content added to or layered onto live-action footage (for example, AI-generated VFX, environments, or characters) counts toward the submission's AI-generated percentage and must be created on the Higgsfield platform."],"G_rXGy":["<0>Higgsfield Inc.</0> is the sponsor, host and operator. <1>Adweek</1> is the exclusive media and promotional partner and is not a co-sponsor. The contest is governed by the laws of the State of California and by Higgsfield's <2>Terms of Service</2>."],"Gf_2Nj":["Global Chief Innovation Officer, WPP"],"H36SM3":["Official Higgsfield Ad Contest Rules"],"I-Tq1p":["Finalists have <0>seven days</0> from that notification to claim their place, so keep an eye on the inbox you registered with."],"I8yXsm":["CMO, Board Member"],"IGRpyd":["Finalists announced Sep 9. Winner revealed on stage, Sep 15–17."],"IqsxDz":["The contest goes live - the judging panel is announced and participating teams are shared"],"JX2OL5":["Contest judging criteria"],"Ja6Mps":["Read full rules"],"JlWo6R":["Elav Horwitz"],"K6l--5":["The panel reviews every eligible entry and selects the finalists. Four criteria, weighted equally"],"KCf8ia":["All AI-generated video, image, and voice content included in a Submission must be created within the Higgsfield platform ecosystem. Submissions must not include AI-generated video, image, or voice content created using models or tools outside the Higgsfield ecosystem. Licensed music and sound effects (SFX) may be sourced outside the Higgsfield platform. At least 51% of the duration of the submission must feature AI-generated visuals, with the remaining balance permitted to be traditionally produced (live-action) footage."],"KVOuqf":["Yes — you're entering on behalf of a real brand, so its assets belong in the work. Your team is responsible for clearing <0>everything</0> in the ad: brand assets, music, talent releases and any third-party intellectual property."],"KYt6KD":["Failed to upload ",["entryFilename"],": ",["errorMessage"]],"Kju3QL":["Revealed Sep 9 on higgsfield.com. Respond within 7 days to claim your place"],"KnBE4o":["A panel selected by Higgsfield scores every eligible entry across four criteria, weighted equally at 25%:"],"LCLsk5":["Brand Storytelling & Effectiveness (25%)"],"LJX7nD":["Judging"],"LZhTrZ":["General conditions"],"Lw7feA":["In order to claim a finalist position, the Team must respond to the notification within seven (7) days of the date of notification."],"MOxk9E":["Sponsor's failure to enforce any provision of these Official Contest Rules shall not constitute a waiver of that provision. If any provision of these rules is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect."],"MtlMGC":["Entry Requirements"],"N6jGNR":["Sponsor will assemble a panel of judges (selected at Sponsor's sole discretion) to evaluate all eligible Submissions and select between ten (10) and twenty (20) finalists."],"N_aY6i":["What has to be made on Higgsfield, and what doesn't?"],"Nu4oKW":["Description"],"ONFCdm":["Made on Higgsfield"],"OOpDv9":["Teams agree to indemnify and hold Sponsor and Adweek harmless from any and all damages, costs, claims, expenses, or other liability (including reasonable attorneys' fees) arising from or relating to the Team's Submission and Sponsor and Adweek's use of it in accordance with these Official Contest Rules."],"OWikVe":["<0>Licensed music and sound effects</0> can come from anywhere, and so can your live-action footage."],"O_Ig8i":["These Official Contest Rules constitute the entire agreement between Entrants and Sponsor with respect to the Contest."],"ObKnqL":["Whether the Submission does the job of an advertisement for the brand entered: narrative clarity, emotional pull, message delivery, and brand fit, scored against the Team's own stated creative brief."],"Okg0CG":["Board Member & Advisor"],"OregeG":["To submit a valid entry, Teams must:"],"Oth8cD":["Zoë Ruderman"],"PDFGO8":["+ Trip to Brandweek for up to 3"],"Q0Os1M":["$10,000 in Higgsfield platform credits"],"QftNWe":["The term \"Sponsor\" refers to Higgsfield Inc., the contest host and operator. Adweek serves as exclusive media and promotional partner pursuant to a separate agreement and is not a co-sponsor of this Contest."],"R73oM4":["From launch day to the stage at Brand Week Atlanta — five steps."],"REKg4j":["Get judged"],"RIuLju":["In accordance with the entry requirements, each Team's video submission will be entered into the Contest for the following prizes:"],"RSIdmg":["Prizes are paid in platform credits rather than cash. Credits follow Higgsfield's standard terms and expire after 12 months; they're non-transferable, and winners are responsible for any taxes due."],"Rm0B3O":["Entries can be disqualified for unlicensed third-party brands, protected characters, unlicensed music, profanity or inappropriate content."],"S9STqF":["Employees of Higgsfield and Adweek, their immediate family and household members can't enter."],"SRcKb9":["Judging criteria"],"SVziI1":["Finalists will be announced on or around September 9, 2026, via Higgsfield.com and by email notification to the designated Team contact. Following the announcement of finalists, Sponsor's panel of judges will select the winning Team from among the finalists. Only the winning Team will be invited to attend Brandweek 2026, taking place September 15–17, 2026 in Atlanta, Georgia. The winning Team must submit all receipts and documentation for pre-approved travel expenses within thirty (30) days following the conclusion of Brandweek 2026. Sponsor will reimburse approved expenses within a commercially reasonable time following receipt of complete documentation."],"T0EuBE":["Finalist teams on site, pre-approved travel reimbursed. Winners revealed on stage"],"T3b2xt":["Realism, Consistency & VFX (25%)"],"T6RLHr":["<0>3rd place</0> — $10,000 in credits, plus the trip for up to three."],"T9acWg":["Make the ad"],"TD5s7y":["Professional teams worldwide, all members 18+: agencies, in-house teams, client-agency pods"],"TM29kh":["How many entries can a team submit?"],"Tz9IVm":["The final"],"U-8tfs":["By entering the Contest, each Team grants Sponsor and Adweek a worldwide, royalty-free license, irrevocable for the term below, to use, display, reproduce, and distribute the Submission in any media for purposes of administering, judging, and promoting the Contest and its results, including in Sponsor's and Adweek's own marketing and communications referencing the Contest. This license remains in effect for two (2) years from the date of entry, after which it expires unless separately renewed by agreement between the Team and Sponsor."],"UTN4Oo":["Prize"],"UWpw5-":["6. General conditions"],"UbKpp8":["<0>Brand storytelling & effectiveness</0> — does it do the job of an ad, scored against your own stated brief."],"UbiEDC":["Creative idea"],"UixAds":["Creative Idea (25%)"],"V3oqEJ":["CMO, Monzo"],"VOMRpC":["Place"],"VPnn-g":["What you make"],"Vn1oTw":["Your own brief, produced on Higgsfield. No production ceiling."],"W0_9ke":["Register and submit through the official entry form during the contest period"],"WA77IQ":["All AI-generated video, image and voice content must be created inside the Higgsfield platform. Submissions can't include AI-generated video, image or voice made with models or tools outside the Higgsfield ecosystem."],"WImbHx":["Higgsfield chooses the best model based on what you're trying to do."],"WRYtJa":["Register at <0>https://higgsfield.ai/contests/adathon</0> during the Contest Period"],"Weq9zb":["General"],"Wh4uK8":["All entries must be received before the close of the Contest, August 24, 2026 at 11:59 PM ET."],"WhSYQw":["Submit their completed video via the entry form at <0>https://higgsfield.ai/contests/adathon</0> <1>before August 24, 2026 at 11:59 PM ET</1>"],"Wt6So5":["<0>Cinematic craft</0> — direction and edit: camera, composition, blocking, transitions, pacing, sound."],"WvR1TX":["Agency, in-house or combined pod — on behalf of a real brand."],"WwHfbi":["Employees of Higgsfield Inc. and Adweek, as well as their immediate family members and those living in the same household, are not eligible to enter. \"Immediate family member\" means husband, wife, children, mother, father, sister, sister-in-law, brother, or brother-in-law. Subject to all applicable federal, state, provincial, and local laws and regulations. Void where prohibited or restricted by law."],"XADIQz":["What does \"at least 51%\" actually mean?"],"XnDoh6":["Enter your team"],"XpEyRH":["The personal information submitted when entering the Contest is collected by Sponsor and will be subject to Higgsfield's privacy policy located at <0>https://higgsfield.ai/privacy-policy</0>."],"YPvf2r":["Entries due 11:59 PM ET. One entry per member; late or incomplete entries aren't considered"],"Y_BvIS":["By entering this Contest, entrants (each an \"Entrant\" or \"Team\") accept and agree to be bound by these Official Contest Rules. Any violation of the Official Contest Rules may, at Sponsor's discretion, result in disqualification. All decisions of the judges regarding this Contest are final and binding in all respects."],"ZPq5x6":["Official rules"],"Z_xQZd":["Rules tabs"],"ZgCNLF":["The Adathon — presented by Higgsfield Inc. and Adweek."],"ZrhRNc":["The Adathon"],"_E3M5R":["The Adathon is an enterprise creative competition open to professional teams. Teams enter by producing a video advertisement using the Higgsfield AI production platform during the Contest Period."],"_O7sKh":["What do finalists and winners get?"],"_Q7L1I":["Higgsfield Ad Contest"],"_R2A8f":["Entry deadline — Aug 24."],"aGlaiR":["4. Prizes"],"aH0Q71":["All prizes are non-transferable and no substitutions or cash redemptions can be made, except at Sponsor's sole discretion. Higgsfield platform credits are subject to Higgsfield's standard terms of service and credit usage policies. Any unused credits will expire after 12 months. Before prizes are awarded, Sponsor may require all winners to sign and submit an affidavit certifying identity and eligibility. Winners are responsible for any taxes due arising from receipt of their prizes."],"aTx-uU":["3. Judging criteria"],"abFJDs":["Storytelling & effectiveness"],"amnJma":["Agency team — a creative or production agency entering on behalf of a brand client"],"apaHMf":["The platform enterprise creators love."],"awrZwe":["Combined pod — a client, agency, and production team entering together on behalf of a brand"],"b3Thhd":["Upload failed"],"b5UacZ":["Prizes will be issued to the designated Team lead at the email address provided at time of entry. Sponsor will issue prizes within thirty (30) days of the winner's confirmation of receipt of notification. If prize notification is returned undelivered or the winner fails to claim the prize within the specified period, the prize will be forfeited."],"b9W6LG":["Originality and ambition of the core concept: a fresh, memorable thought that stands out in the brand's category and gets the industry talking."],"boxhwo":["Each Team is fully responsible for obtaining all necessary permissions, licenses, and rights for all elements included in their Submission, including but not limited to music, talent releases, brand assets, and third-party intellectual property."],"cBhAkW":["Enter on behalf of a real brand, with their own creative brief and direction"],"cGvoPn":["The Adathon <0>winners</0>"],"cijm-Q":["Judged on four criteria"],"cj1_wV":["Step"],"cklVjM":["Timeline"],"dClQ-6":["Is it fresh?"],"dY22a6":["NO PURCHASE IS NECESSARY TO ENTER OR WIN. THE PURCHASE OF ANY PRODUCT OR SERVICE WILL NOT IMPROVE AN ENTRANT'S CHANCE OF WINNING."],"d_yTcT":["Finalists"],"dlr0FI":["The panel reviews every entry, Aug 24 – Sep 5."],"epOO6b":["How is the work judged?"],"fCmaPO":["Direction and edit: camera movement, composition, blocking, transitions, pacing, sound"],"fGvT2T":["Deadline"],"fcJm-g":["3rd Place"],"gd2hi_":["Maximum file count of ",["maxCount"]," reached"],"glMHEH":["This contest (\"Contest\") is governed by the laws of the State of California, United States, without regard to conflicts of law provisions, and by Higgsfield's Terms of Service (<0>https://higgsfield.ai/terms-of-use-agreement</0>). You are not authorized to participate in the Contest if you are not located within an eligible territory as defined in Section 2, or if you are listed on U.S. sanctions or designated nationals lists."],"gssCv7":["Back to the Adathon"],"gtsq02":["Proprietary models tuned for realism — faces and skin that don't read as plastic."],"hGtE9p":["Performance that doesn't read as AI. Coherent worlds, seamless VFX, broadcast-ready polish"],"hNkdBO":["$50,000 in Higgsfield platform credits + trip to Brandweek 2026 for up to three (3) team members"],"iGmn7U":["Linda Bethea"],"iQocJn":["<0>One per member.</0> Same entries from the same team are disqualified. Late, lost or incomplete entries aren't considered, so don't leave it to the last hour of August 24."],"ia8WYG":["1st Place"],"j3A-2j":["When do we hear anything?"],"jOvv27":["Finalists announced — Sep 9."],"jtJiNG":["Three (3) prizes will be awarded:"],"k1nnrz":["Brand in-house team — an internal marketing or creative team entering on behalf of their own brand"],"kbABWB":["No purchase is necessary to enter or win."],"ki1xgx":["Judging — Aug 24 - Sep 5."],"lnXneq":["At least <0>51% of the running time</0> has to feature AI-generated visuals. The remaining balance can be traditionally produced live-action footage — so up to 49% of a 60-second spot can be shot conventionally."],"nk-zQb":["One of the things enterprise creators love most — collaboration built into the platform."],"nkIhzb":["There is a limit of one (1) entry per team. Entries beyond this limit from the same team will be disqualified. Submissions remain the property of the Team; by entering, Teams grant Sponsor the rights described in Section 5. Late, lost, delayed, illegible, or incomplete entries will not be considered."],"ooA-hm":["At a glance"],"ooJ7jU":["By accepting a prize, winning Teams agree to the use of their team name, company name, and general location (city and country) in promotional materials related to this Contest, without additional compensation, except where prohibited by applicable law."],"pM_Ix-":["Cinematic Craft (25%)"],"pe5aTW":["Skip the deck."],"pj-wvO":["Who can enter?"],"pkFy85":["Join the contest"],"pnk_Or":["Prizes"],"pxxmTb":["We’ve answered the most frequently asked questions"],"pzVSgz":["Sponsor is not responsible for any technical malfunction, server failure, network issues, or any other technical problems that may affect a Team's ability to participate. Sponsor reserves the right to change or terminate this Contest without notice."],"q-Lrfk":["A video advertisement <0>30 to 60 seconds</0> long, made for a <1>real brand</1>, against your team's own creative brief and direction. There's no supplied product, no set brief and no asset pack — the brand and the idea are yours."],"qAy_l0":[["fileName"]," exceeds maximum size of ",["maxSizeLabel"]],"qJJzYa":["<0>Combined pod</0> — client, agency and production entering together on behalf of a brand."],"qKx4Hb":["Entries open — Jul 27."],"rQzhUo":["Submissions may be disqualified at Sponsor's sole discretion for any of the following: inclusion of unlicensed third-party brands, protected characters, or intellectual property; unlicensed music; profanity; risqué or inappropriate content; or content inconsistent with Sponsor's brand and community standards. Higgsfield reserves the right to remove any Submission that is found to be, or is alleged to be, infringing upon the rights of any third party."],"rliBzL":["Publicity and intellectual property"],"sQIXfU":["$50,000 in Higgsfield platform credits + trip to Brandweek 2026 in Atlanta, Georgia for up to three (3) team members (economy airfare and hotel, up to four nights)"],"ssCKE3":["Collaboration."],"szyUWS":["One entry per member"],"t0wm0C":["$25,000 in Higgsfield platform credits"],"tNA_gC":["Does it do the job of an ad for the brand entered - scored against your own stated brief"],"tw_lqT":["<0>Agency team</0> — a creative or production agency entering on behalf of a brand client."],"uIu7kI":["2nd Place"],"uVZWiR":["Go to Brand Week"],"uePmjk":["Human performance that doesn't read as AI-generated; character and world coherence across shots; seamless Mixed Media moments; broadcast-ready polish."],"v4bHZW":["Official contest prizes"],"vXsHEW":["Criterion"],"v_qJZ9":["Can we use our client's brand assets?"],"vgnKRC":["2. Eligibility"],"vokzc1":["The Contest will begin on July 27, 2026 at 9:00 AM Eastern Time (\"ET\") and end on August 24, 2026 at 11:59 PM ET (the \"Contest Period\")."],"vvWrCI":["Eligibility"],"wYwXVg":["All AI video, image and audio must come from Higgsfield. Licensed music and SFX can come from anywhere"],"wZ0tk2":[["ignoredCount","plural",{"one":["#"," file was ignored due to limit"],"other":["#"," files were ignored due to limit"]}]],"xF6Ez-":["from entry to Atlanta."],"xLmBJ2":["Team Composition"],"xMpb7A":["Watch The Adathon Winners"],"xmLqb9":["Revealed at Brandweek 2026 in Atlanta, September 15–17"],"yZ1dL7":["1. How to enter"],"zh00LI":["Realism, consistency & VFX"]}